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Marcom Sr Representative

Date:  Oct 11, 2021
Country:  China
State / Province:  Anhui
City:  Hefei
Job Type:  Regular
Job ID:  42685

Job Description

Corporate Marketing Communications is a department within the Keysight Global Marketing organization, responsible for repurposing and synthesizing engaging content and deploying it with the right digital channels such as literature, eBooks, blogs, videos, web, or social media. The objective is to present a compelling and consistent face to our customers and markets. We work globally and ensure our content and processes apply to all major regions such as the Americas, Greater China, Asia Pacific, and EMEAI.

Within the organization are a team of Integrated Marketing Managers (IMMs). The IMMs manage campaigns and programs for industry and solution segments and product portfolio categories, creating a tactical plan based on campaign objectives and goals. They define the marketing mix of tactics and channels, whether reputation, awareness, consideration, demand generation, digital or face-to-face marketing activities, or any other outbound marketing push. Activities include but are not limited to crafting and deploying email journeys, advertising plans, social media content, and any other vehicle to promote campaign goals. 

The IMM works hand in hand with industry solution managers, product marketing and content lead, creating the overall campaign program, and coordinating and aligning with other departments such as field marketing. The IMM will also repurpose content and leverage it to create collateral such as brochures, blogs, and social posts.

IMM Responsibilities:

  • Campaign Management
  • Identifying the correct mix of marketing tactics to achieve campaign goals
  • Creating outbound marketing elements to support the marketing tactics identified across different stages of the buying journey and digital channels
  • Execution specialist for all channels
  • Content Creation 
  • Ensure content is compelling and has editorial quality
  • Content creation through repurposing, reducing, synthesizing, and elevating for top and mid-funnel uses
  • Campaign Results Metrics 
  • Tracking and reporting on campaign tactic results 
  • Optimize performance through actionable reviews with campaign stakeholders

Job Qualifications

  • Bachelor’s Degree or equivalent plus 4 - 5 years in a high tech marketing communications (Marcom) role
  • Requires proven skills in leading/managing the execution of processes, projects, and tactics.
  • Demonstrated track record in Marcom program creation and successful execution, including a mix of digital and face to face channels
  • Excellent English-speaking writing and communication skills with a proven track record of journalistic and editorial content creation and editing
  • Demonstrated ability and passion for writing engaging professional content.
  • Work independently, tracking and managing your tasks.  Prioritize to meet deadlines.
  • Excellent working knowledge of digital marketing tools, preferably Eloqua, content management workflow tools.

Job Function

Marketing

 

Shift:

Day Job

Schedule:

Full Time (F)

Travel Required:

< 25%

Duration (Temp Positions Only):

Not Applicable

 

Candidates can be considered to work from the following locations:

 

Hefei || APAC : China : Anhui : Hefei || APAC : China : Beijing : Beijing || APAC : China : Chongqing : Chongqing || APAC : China : Fujian : Xiamen || APAC : China : Gansu : Lanzhou || APAC : China : Guangdong : Guangzhou || APAC : China : Guangdong : Shenzhen || APAC : China : Guangxi : Nanning || APAC : China : Guizhou : Guiyang || APAC : China : Hainan : Haikou || APAC : China : Hebei : Shijiazhuang || APAC : China : Helongjiang : Harbin || APAC : China : Henan : Zhengzhou || APAC : China : Hubei : Wuhan || APAC : China : Hunan : Changsha || APAC : China : Inner Mongolia : Hohhot || APAC : China : Jiangsu : Nanjing || APAC : China : Jiangsu : Suzhou || APAC : China : Jilin : Changchun || APAC : China : Liaoning : Dalian || APAC : China : Liaoning : Shenyang || APAC : China : Qinghai : Xining || APAC : China : Shandong : Jinan || APAC : China : Shandong : Qingdao || APAC : China : Shandong : Yantai || APAC : China : Shanghai : Shanghai || APAC : China : Shanxi : Taiyuan || APAC : China : Shanxi : Xian || APAC : China : Sichuan : Chengdu || APAC : China : Tianjin : Tianjin || APAC : China : Xinjiang : Wulumuqi || APAC : China : Yinchuan : Yinchuan || APAC : China : Yunnan : Kunming || APAC : China : Zhejiang : Hangzhou || APAC : Hong Kong : Hong Kong : Hong Kong || APAC : Malaysia : Penang : Penang || APAC : Malaysia : Selangor : Petaling Jaya || APAC : Taiwan : ChungLi : ChungLi || APAC : Taiwan : Kao-hsiung : Kao-hsiung || APAC : Taiwan : Taipei : Taipei || Americas : United States : Arizona : Buckeye || Americas : United States : Arizona : Gilbert || Americas : United States : Arizona : Scottsdale || Americas : United States : Arizona : Tempe || Americas : United States : California : Anaheim || Americas : United States : California : Calabasas || Americas : United States : California : El Segundo || Americas : United States : California : Irvine (Voscal) || Americas : United States : California : Merced || Americas : United States : California : Rancho Santa Margarita || Americas : United States : California : Roseville || Americas : United States : California : Sacramento || Americas : United States : California : San Diego || Americas : United States : California : San Francisco || Americas : United States : California : Santa Clara || Americas : United States : California : Santa Rosa || Americas : United States : California : Westlake Village || Americas : United States : Colorado : Boulder || Americas : United States : Colorado : Colorado Springs || Americas : United States : Colorado : Denver || Americas : United States : Colorado : Englewood || Americas : United States : Colorado : Englewood || Americas : United States : Colorado : Loveland || Americas : United States : Florida : Boca Raton || Americas : United States : Florida : Jacksonville || Americas : United States : Florida : Naples || Americas : United States : Florida : Orlando || Americas : United States : Florida : Palm Harbour || Americas : United States : Florida : Punta Gorda || Americas : United States : Florida : Tampa || Americas : United States : Georgia : Alpharetta || Americas : United States : Georgia : Atlanta || Americas : United States : Hawaii : Honolulu || Americas : United States : Idaho : Boise || Americas : United States : Idaho : Nampa || Americas : United States : Idaho : New Plymouth || Americas : United States : Illinois : Arlington Heights || Americas : United States : Illinois : Schaumburg || Americas : United States : Iowa : Elk Horn || Americas : United States : Kentucky : Murray || Americas : United States : Maryland : Columbia || Americas : United States : Massachusetts : Andover || Americas : United States : Massachusetts : Boston || Americas : United States : Massachusetts : Cambridge || Americas : United States : Massachusetts : Chatham || Americas : United States : Michigan : Detroit || Americas : United States : Michigan : Novi || Americas : United States : Minnesota : Minneapolis || Americas : United States : Missouri : St Louis || Americas : United States : Montana : Winnett || Americas : United States : Nevada : Reno || Americas : United States : New Hampshire : Nashua || Americas : United States : New Jersey : Budd Lake || Americas : United States : New Jersey : Clifton || Americas : United States : New Mexico : Albuquerque || Americas : United States : New Mexico : Santa Fe || Americas : United States : New York : Cold Springs || Americas : United States : New York : Pittsford || Americas : United States : New York : Rochester || Americas : United States : New York : Utica || Americas : United States : North Carolina : Andrews || Americas : United States : North Carolina : Apex || Americas : United States : North Carolina : Morrisville || Americas : United States : North Carolina : Raleigh || Americas : United States : Ohio : Cincinnati || Americas : United States : Ohio : Columbus || Americas : United States : Ohio : Mentor || Americas : United States : Oregon : Beaverton || Americas : United States : Oregon : Lake Oswego || Americas : United States : Pennsylvania : Bethlehem || Americas : United States : Pennsylvania : Philadelphia || Americas : United States : Pennsylvania : Pittsburgh PA || Americas : United States : Puerto Rico : San Juan || Americas : United States : Rhode Island : Providence || Americas : United States : South Carolina : Columbia || Americas : United States : Tennessee : Nashville || Americas : United States : Texas : Austin || Americas : United States : Texas : Dallas || Americas : United States : Texas : Houston || Americas : United States : Texas : Lewisville || Americas : United States : Texas : Plano || Americas : United States : Texas : Renton || Americas : United States : Texas : Richardson || Americas : United States : Utah : Salt Lake City || Americas : United States : Virginia : Chantilly || Americas : United States : Washington : Everett || Americas : United States : Washington : Pleasanton || Americas : United States : Washington : Renton || Americas : United States : Washington : Seattle || Americas : United States : Washington : Washougal || Americas : United States : Washington DC : Washington DC || EMEA : United Kingdom : Berkshire : Winnersh || EMEA : United Kingdom : Corsham : Corsham || EMEA : United Kingdom : Hampshire : Fleet || EMEA : United Kingdom : London : London || EMEA : United Kingdom : Scotland : Edinburgh || EMEA : United Kingdom : Suffolk : Ipswich || EMEA : United Kingdom : Surrey : Leatherhead || EMEA : United Kingdom : West Midlands : Telford

Job ID : 42685 

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***Keysight is an Equal Opportunity Employer.***


Keysight Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.

 


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