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Field Marketing / Development Engineer - Inter

Country:  China
State / Province:  Shanghai
City:  Shanghai
Job Type:  Regular
Job ID:  37296

Job Description

Plans, directs and coordinates product line and market specific marketing programs and initiatives to support funnel generation & sales for a region/country. Tailors worldwide marketing programs to meet region-specific customer needs and creates region-specific programs. Determines the appropriate marketing tactics mix and owns execution of all marketing activities and customer communication in the assigned region / country. Analyzes market trends and competitor activities and converts them into tactical marketing & sales programs. Acts as a focal point for consolidating business metrics, market trends, pricing, customer and technology related information to share with the business units and enables the communication flow between business units and sales channels. Identifies and develops business opportunities and provides information and support for the sales force. Works closely with region/country Sr. management to align sales & marketing functions to capture business opportunities. Has contact with customers and plays an important role in generating new customers and maintaining current customers for future sales. May assist the sales force in the sales process. Must report to a manager in the field marketing organization to be classified in this job family.

  • Works on field marketing/ business/ channel development assignments with broadly defined objectives
  • Solves straight-forward issues, challenges and problems within field of specialization
Job Qualifications
  • Bachelors or Masters Degree or University Degree or equivalent.
  • Typically 2-4 years relevant experience for entry to this level.
  • Requires general proficiency with tools, systems and procedures to accomplish job.
Job Function


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***Keysight is an Equal Opportunity Employer.***

Keysight Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.

Candidates can be considered to work from the following locations:

APAC : China : Shanghai : Shanghai

Job ID : 37296 

Job Segment: Field Marketing, Field Engineer, Engineer, Marketing, Engineering