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Product Marketing Engineer

Date:  Nov 14, 2019
Country:  United States
State / Province:  California
City:  Santa Rosa
Job Type:  Campus
Job ID:  35444

Job Description

A Keysight’s market intelligence (MI) analyst increases the speed and quality of strategic business decisions by providing: 1) information, modeling and analysis of industries, customers, and competitors; 2) tools, systems, processes, and training to facilitate market research and information sharing; and 3) processes to facilitate strategic decision making. Included in those activities are supporting Keysight’s strategic planning process, Keysight competitive market modeling, Keysight market share analysis, Keysight investor relations information support, management of 3rd party knowledge resources, operational metrics support, and ad hoc market, customer and competitor analysis.

A Keysight MI analyst requires a working knowledge of Keysight’s key industries, markets and customers sets including wireless and wireline telecommunications, aerospace/defense, automotive and energy, education, as well as new and emerging potential markets for Keysight. The overall goal of the Keysight market intelligence team is to support Keysight’s lines of business in making well-informed business decisions that drive customer success and continued brand loyalty. This will be achieved by building on Keysight’s foundation of operational excellence and driving revenue, margins and EPS growth.  

A Keysight MI analyst supports these objectives by delivering timely, accurate and objective data driven insights and perspective that supports market leading business decision making in the areas of strategy and resource investment.

 

Key objectives:

  • Lead the Keysight SAM & TAM market scanning, analysis and modeling efforts
  • Deliver industry, customer and competitor analysis
  • Support 3rd party knowledge and resource management
  • Provide operations metrics around selected Keysight business initiatives
  • Strategic consulting
  • Support special requests for topics related to any of the above
Major Areas of Responsibilities

Lead the Keysight SAM & TAM market scanning, analysis and modeling efforts

  • Provide a framework and process for creating and updating Keysight’s market model
  • Identify and track market and competitive dynamics
  • Create thorough and objective financial models and projections
  • Provide a consistent framework, tools and processes for implementing models
  • Coordinate, and collaborate with IST and CoE partners to create and communicate consistent models with selected sub-segments of Keysight’s chosen markets
  • “Tie-out” with the corporate econometric outlook and chosen external data sources
  • “Tie-out” with quarterly market segment analysis and financial results

Deliver industry, customer and competitor analysis

  • Provide Keysight Investor Relations (IR) quarterly reporting deliverables, including revenue narratives and market news
  • Analyze technology trends and customer performance
  • Track and report-out on competitor performance, quarterly and annually
  • Provide market share performance analysis for Keysight and its key competitors, including sub-segment and regional analysis where available

Support 3rd party knowledge and resource management

  • Inbound: provide a process for the management of a budget and efficient acquisition and sharing of select analysts reports that will impact the Keysight's perspective on select industries, regions, or customers (provide support for ad hoc report investigations as needed)
  • Outbound: provide a point person for delivering selected data out to analysts (e.g. Frost & Sullivan, etc.)
Major Areas of Responsibilities

Provide operations metrics around selected key initiatives

  • Create and communicate metrics and analysis for key activities (e.g. Growth initiatives, R&D efficiency programs, and competitive programs, etc.)
  • Support alignment of metrics with existing Keysight reports and processes
  • Validate performance against goals and report findings

Strategic consulting

  • Objective analysis of an opportunity space, along with all market and competitive dynamics
  • Identify attributes of a differentiated and sustainable business model
  • Facilitate value creation strategy development
  • Align efforts to standard Keysight strategy tools
  • Deliver balanced scenario analysis and any appropriate recommendations
  • Document and present findings to an executive audience for discussion

 

Support special requests for ad hoc analysis for any related topics, listed above

  • Support the creation and presentation of special work products as needed for Keysight executive staff discussion.
Leadership Behavior and Personal Skills

Strategic:

  • Demonstrated ability and experience in networking with key individuals inside and outside the immediate organization to drive strategic dialog and decisions
  • Demonstrated ability to quickly acquire an in-depth knowledge of customer, market, competitive, business, and technology situation and integrate it into strategies that deliver sustainable competitive advantage

Process:

  • Demonstrated ability to create and facilitate processes across distributed organizations
  • Skilled in analyzing and summarizing market research and using strategic frameworks
  • Knowledge of economy, financial concepts and corporate accounting

People:

  • Ability to lead virtual teams effectively
  • Demonstrated ability to work cross-organizationally, form and nurture strong teams, and have a reputation as a team player

Personal:

  • The energy, enthusiasm, and motivation that excites the same in others, both internal customers and team members
  • Must be able to effectively communicate orally and in writing on business, strategy, technical, product, and solution issues at all levels
  • Demonstrated ability to lead, motivate, and influence both individuals and teams
  • Demonstrated judgment to make sound business decisions
  • Demonstrated ability to work in areas of high ambiguity with limited information
  • Ambassador-like quality that supports collaboration and internal teamwork across organizations
Job Qualifications
  • Candidate must have an BS or MS engineering degree or technical equivalent degree
  • MBA is required

 Additionally the following skills are preferred:  

Strategic:

  • Demonstrated ability and experience in networking with key individuals inside and outside the immediate organization to drive strategic dialog and decisions
  • Demonstrated ability to quickly acquire an in-depth knowledge of customer, market, competitive, business, and technology situation and integrate it into strategies that deliver sustainable competitive advantage
  • Process:
  • Demonstrated ability to create and facilitate processes across distributed organizations
  • Skilled in analyzing and summarizing market research and using strategic frameworks
  • Knowledge of economy, financial concepts and corporate accounting

People:

  • Ability to lead virtual teams effectively
  • Demonstrated ability to work cross-organizationally, form and nurture strong teams, and have a reputation as a team player

Personal:

  • The energy, enthusiasm, and motivation that excites the same in others, both internal customers and team members
  • Must be able to effectively communicate orally and in writing on business, strategy, technical, product, and solution issues at all levels
  • Demonstrated ability to lead, motivate, and influence both individuals and teams
  • Demonstrated judgment to make sound business decisions
  • Demonstrated ability to work in areas of high ambiguity with limited information
  • Ambassador-like quality that supports collaboration and internal teamwork across organizations
     
Job Function
Marketing

      

     

Shift:

            

          

 

Day Job

            
            

Schedule:

            
            

Full Time (F)

            
            

Travel Required:

            
            

< 25%

            

 

Duration (Temp Positions Only):

Not Applicable 

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Careers Privacy Statement 

***Keysight is an Equal Opportunity Employer.***


Keysight Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.

Candidates can be considered to work from the following locations:

Americas : United States : California : Santa Rosa

Job ID : 35444 


Nearest Major Market: Santa Rosa
Nearest Secondary Market: Petaluma

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