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RF Product Marketing Manager, Software

Date:  Apr 6, 2021
Country:  United States
State / Province:  Texas
City:  Austin
Job Type:  Regular
Job ID:  40010

Job Description


Bringing new technologies to market requires the ability to see the unseen, to imagine entirely new approaches, and to test the untestable. At Keysight, we share a sense of curiosity with our customers at the potential of technology and the power of engineering to solve the most difficult measurement challenges, collaborating with them to turn their visions into reality.


At Keysight, software is an integral part of everything we make – from embedded software on instruments, to stand-alone software for design automation and QA, to sophisticated emulators that emulate complete systems or even the physical world that signals travel through.


Product marketing requires a combined deep understanding of product strategy with storytelling to create high impact marketing campaigns that influence perception and foster demand.  As the RF software product marketing leader, you will use these skills to evangelize the capabilities of our software and how they enable engineers to deliver the next generations of innovative RF products and solutions.


We are looking to hire a motivated individual to drive our RF software product marketing. Your focus will be on some of the most technologically advanced test and measurement solutions on the planet. Your story will weave in aspects of software across the RF domain –including the most powerful signal generators and analyzers in the industry.  The ideal candidate will have a strong technical background, be able to quickly gain new technical knowledge, and write compellingcontent suitable for buyers and buyer-influencers of hardware and software tools for electrical engineers.

Position Overview


In this role you will be a key member of the Product Marketing team and able to work remotely from home anywhere in Canada or the US. This position will focus on three main tasks.


First, you will conceive and implement software-centric campaigns for RF products. You will personally develop the core content, including messaging, whitepapers, eBooks, product demos, videos, and webinars. These campaigns will focus on promoting new product introductions as well as existing products.


Second, you will work with the global sales/field marketing team, product managers, and dedicated Marcom resources to refine your campaign plans to promote and maximize the impact of your content.  Your goals are to create and influence audiences that will ultimately be nurtured into high quality marketing leads for your portfolio.


Third, you will ensure that your efforts fit Keysight communication channels, and you will measure the performance of your content and its ability to deliver against the audience and engagement goals you define. Ultimately, you will have the freedom to create the best possible campaigns and deliver your content to tens of thousands of potential customers. You will have abundant support, including access to designers, branding experts, marketing consultants, e-mail experts, copy editors, graphic artists, and more.


If the idea of marketing powerful software insights and analytics built on data sourced from world-class measurement hardware excites you, and you have a passion for well-written papers, audio, and video content, Keysight is the place you want to be.We are looking for someone who isn’t afraid to take risks, challenges conventional thinking, and brings their whole team to a higher level.

Job Qualifications


  • Bachelor’s or Master’s University Degree or equivalent (technical studies or marketing  preferred)
  • 5+ years of experience in RF and/or software product marketing
  • 3+ years of experience in a content-creation field – for example, technical marketing, productmarketing, or engineering content development
  • Experience with transforming complex topics into digestible concepts
  • Ability to think creatively and break industry stereotypes
  • Excellent writing skills and a passion for storytelling and digital content
  • Experience developing product marketing campaigns (messaging, whitepapers, eBooks, videos, and webcasts)
  • Proven success working with global, cross-functional teams

Job Function








Day Job




Full Time (F)


Travel Required:





Duration (Temp Positions Only):

Not Applicable 



Colorado pay range: MIN $79,790-$132,980

Based on experience, education and skills, most offers will be between the minimum and the midpoint of the Salary Range listed above.

Note: For other locations, pay ranges will vary by region

Keysight Results Bonus Program Eligible

US Employees may be eligible for the following benefits:

  • Medical, dental and vision
  • Health Savings Account
  • Health Care and Dependent Care Flexible Spending Accounts
  • Life, Accident, Disability insurance
  • Business Travel Accident and Business Travel Health
  • 401(k) Plan
  • Flexible Time Off, Paid Holidays
  • Paid Family Leave
  • Discounts, Perks
  • Tuition Reimbursement
  • Adoption Assistance
  • ESPP (Employee Stock Purchase Plan)




Careers Privacy Statement 

***Keysight is an Equal Opportunity Employer.***

Keysight Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.

Candidates can be considered to work from the following locations:

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Job ID : 40010 

Nearest Major Market: Dallas
Nearest Secondary Market: Fort Worth

Job Segment: Developer, Engineer, Electrical, Product Marketing, Technology, Marketing, Engineering