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Product Marketing Manager - AI/ML

Date:  Sep 15, 2021
Country:  United States
State / Province:  Arizona
City:  Scottsdale
Job Type:  Regular
Job ID:  41844

Job Description


Keysight is the world's leading electronic measurement company, helping engineers and technology developers address their toughest design and operations challenges with confidence through innovations in digital, RF, wireless systems, and software solutions. Keysight Global Marketing (KGM) is passionate about showcasing how our world-class test and measurement hardware, software, and solutions help customers deliver innovations in key industry markets: wireless communications, automotive, IoT, aerospace and defense, software applications, and semiconductor.

 

The Keysight Global Marketing (KGM) team is seeking to hire a marketing manager to lead marketing messaging, program delivery, and being an overall evangelist for Artificial Intelligence/Machine Learning (AI/ML) capabilities across the Keysight portfolio. You will be essential in developing the positioning and marketing strategy and bringing the vision to life with creative storytelling, strategic insights, and business expertise. This is a highly visible marketing leadership role that will lead the charge on innovation and promote the future growth of Keysight and its position in the market in this area.

 

In this role, you will:

 

•    Partner with corporate brand, product marketing, solutions marketing, and key business unit leaders to develop the AI/ML marketing messaging company wide
•    Develop and execute the AI/ML marketing strategy and go-to-market plan
•    Provide marketing insight and support to company leadership to grow Keysight’s AI/ML portfolio, including prioritization of target audiences, development of value proposition and effective messaging
•    Develop customer-centric narratives, bring use cases to life, and create hero pieces of content focused on solving common and complex business challenges with AI/ML
•    Based on data insights, present AI/ML marketing ROI recommendations to the Keysight marketing senior leadership team
•    Orchestrate persona and segment specific marketing campaigns and product launches, working with the broader marketing team and other cross-functional departments to reach new audiences through our various channels.
 

Job Qualifications

 

•    10+ years of relevant work experience developing customer use cases in fields such as product marketing, technical marketing, or product management
•    Bachelor’s degree in engineering, marketing, business, technology, or a relevant field of study such as computer science
•    Ability to sift through the technical details and surface a value proposition/benefit story to evangelize AI/ ML capabilities directly to customers and prospects
•    Demonstrated skills in messaging and developing thought leadership content
•    Skilled in creating the marketing strategy and resulting plans
•    Data obsessed – relies on data to make recommendations that will enhance and improve the content
•    Possesses strong presentation skills and is able to communicate clearly and professionally at all levels
•    Thrives working in a culture of constant learning, testing, improvement, and rapid growth
•    Curiosity; you ask “why” and dig deep to develop your product vision while still delivering results within time constraints
•    Experience working with global, cross functional teams to ensure the success of the defined strategy

Job Function

Marketing

 

Shift:

Day Job

Schedule:

Full Time (F)

Travel Required:

< 25%

Duration (Temp Positions Only):

Not Applicable

 

Candidates can be considered to work from the following locations:

 

Scottsdale || Americas : United States : Arizona : Scottsdale || Americas : United States : Arizona : Tempe || Americas : United States : California : Anaheim || Americas : United States : California : Calabasas || Americas : United States : California : El Segundo || Americas : United States : California : Irvine (Voscal) || Americas : United States : California : Merced || Americas : United States : California : Rancho Santa Margarita || Americas : United States : California : Roseville || Americas : United States : California : Sacramento || Americas : United States : California : San Diego || Americas : United States : California : San Francisco || Americas : United States : California : Santa Clara || Americas : United States : California : Santa Rosa || Americas : United States : California : Westlake Village || Americas : United States : Colorado : Boulder || Americas : United States : Colorado : Colorado Springs || Americas : United States : Colorado : Englewood || Americas : United States : Colorado : Englewood || Americas : United States : Colorado : Loveland || Americas : United States : Florida : Boca Raton || Americas : United States : Florida : Naples || Americas : United States : Florida : Orlando || Americas : United States : Florida : Palm Harbour || Americas : United States : Georgia : Alpharetta || Americas : United States : Georgia : Atlanta || Americas : United States : Hawaii : Honolulu || Americas : United States : Idaho : Boise || Americas : United States : Illinois : Arlington Heights || Americas : United States : Illinois : Schaumburg || Americas : United States : Iowa : Elk Horn || Americas : United States : Kentucky : Murray || Americas : United States : Maryland : Columbia || Americas : United States : Massachusetts : Andover || Americas : United States : Massachusetts : Cambridge || Americas : United States : Michigan : Detroit || Americas : United States : Michigan : Novi || Americas : United States : Minnesota : Minneapolis || Americas : United States : Missouri : St Louis || Americas : United States : Montana : Winnett || Americas : United States : Nevada : Reno || Americas : United States : New Hampshire : Nashua || Americas : United States : New Jersey : Budd Lake || Americas : United States : New Jersey : Clifton || Americas : United States : New Mexico : Albuquerque || Americas : United States : New Mexico : Santa Fe || Americas : United States : New York : Cold Springs || Americas : United States : New York : Pittsford || Americas : United States : New York : Rochester || Americas : United States : New York : Utica || Americas : United States : North Carolina : Apex || Americas : United States : North Carolina : Morrisville || Americas : United States : North Carolina : Raleigh || Americas : United States : Ohio : Cincinnati || Americas : United States : Ohio : Columbus || Americas : United States : Ohio : Mentor || Americas : United States : Oregon : Beaverton || Americas : United States : Oregon : Lake Oswego || Americas : United States : Pennsylvania : Bethlehem || Americas : United States : Pennsylvania : Philadelphia || Americas : United States : Pennsylvania : Pittsburgh PA || Americas : United States : Puerto Rico : San Juan || Americas : United States : Rhode Island : Providence || Americas : United States : South Carolina : Columbia || Americas : United States : Tennessee : Nashville || Americas : United States : Texas : Austin || Americas : United States : Texas : Dallas || Americas : United States : Texas : Houston || Americas : United States : Texas : Plano || Americas : United States : Texas : Renton || Americas : United States : Texas : Richardson || Americas : United States : Utah : Salt Lake City || Americas : United States : Virginia : Chantilly || Americas : United States : Washington : Everett || Americas : United States : Washington : Pleasanton || Americas : United States : Washington : Renton || Americas : United States : Washington : Seattle || Americas : United States : Washington DC : Washington DC

Job ID : 41844 

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Careers Privacy Statement 

***Keysight is an Equal Opportunity Employer.***


Keysight Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.

 


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