Email Automation Specialist

Date:  Sep 29, 2022
Country:  United States
State / Province:  California
City:  Remote
Job Type:  Regular
Job ID:  47480

Keysight is on the forefront of technology innovation, delivering breakthroughs and trusted insights to the world’s visionaries and innovators in electronic design, test, manufacturing, and optimization. Our ~14,000 employees create world-class solutions in wireless communications, 5G, automotive, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Our technical solutions – and our methods for creating them – help connect and secure the world. Learn more about what we do and how we do it.

 

Our powerful culture has led to us being independently recognized on Fortune 100’s Best Companies List and we are “Great Place to Work” Certified.  We’re driven, collaborative, ethical, and curious, and we value all ideas, especially bold ones. And our culture extends far beyond our own walls. Our corporate social responsibility efforts support our communities, nurture the next generation of engineers, and promote environmental sustainability. 

 

At Keysight, Inclusion & Diversity is an integral part of our core values.  We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers. We believe everyone should be respected in the workplace and in their communities regardless of race, color, age, gender, sexual orientation, gender identity and expression, ethnicity, religion, disability, veteran status, national origin, or any protected class.  We continuously challenge ourselves to grow in our understanding of inclusion by engaging in a wide variety of diversity programs, initiatives, employee network groups and mentoring/development. This is Keysight – People and Culture - YouTube

Job Description

 

This exciting role manages the orchestration and activation of the digital marketing plans aligned to our campaigns. Utilizing a range of tools and touchpoints, such as marketing automation (MA), web, social, and digital events such as webinars or contests, or any other digital channel, we work globally and make sure our content and processes apply to all major regions such as the Americas, Greater China, Asia Pacific, and EMEAI.


Responsibilities


As Email Specialist you will be responsible for creating, planning, and managing the execution of global digital communication campaigns to drive better customer experiences through comprehensive, cross-channel, demand generation activities and communication journeys. 


You will ensure that each email campaign is deployed by the need-by dates and presented in a compelling, consistent, and recognizable way to our customers and markets. You will optimize performance through actionable reviews with campaign stakeholders. Our ideal candidate is both a strategic thinker and a hands-on execution technician.


•    Collaborating closely with and providing consultative input and ideas to the Marketing team on lead generation and conversions.
•    Ability to interpret detailed marketing campaign briefs and turn them into automated emails that are delivered on time, on-brand, and on target.
•    Monitoring email campaign performance and identifying opportunities to make campaigns more effective, thereby driving better customer engagement and achieving business goals.
•    Conversion, consumption, name capture, and lead generation, above industry benchmarks and according to the growth objectives of our CMO
•    Creating thoughtful, measurable ROI metrics, data insight, and course adjustments
•    Ensuring editorial and brand quality of content and enforcing the style guide

 

#LI-MO1
 

Job Qualifications

 

•    Demonstrated track record in marketing automation process, tools and techniques, as well as knowledge of data management concepts and best practices.
•    Excellent working knowledge of digital marketing tools such as Eloqua, Webinar tool platforms, workflow tools, and DOMO.
•    Relevant experience as a manager, supervisor and/or individual contributor.
•    Relevant experience in high tech marketing

Job Function

Marketing

 

Shift:

Day Job

Schedule:

Full Time (F)

Travel Required:

< 25%

Duration (Temp Positions Only):

Not Applicable

 

Candidates can be considered to work from the following locations:

 

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Massachusetts : Andover || Americas : United States : Massachusetts : Boston || Americas : United States : Massachusetts : Cambridge || Americas : United States : Massachusetts : Chatham || Americas : United States : Massachusetts : Lexington || Americas : United States : Massachusetts : Worcester || Americas : United States : Michigan : Detroit || Americas : United States : Michigan : Novi || Americas : United States : Minnesota : Minneapolis || Americas : United States : Missouri : St Louis || Americas : United States : Montana : Winnett || Americas : United States : Nevada : Penn Valley || Americas : United States : Nevada : Reno || Americas : United States : New Hampshire : Nashua || Americas : United States : New Jersey : Budd Lake || Americas : United States : New Jersey : Clifton || Americas : United States : New Jersey : Jersey City || Americas : United States : New Jersey : Remote || Americas : United States : New Mexico : Albuquerque || Americas : United States : New Mexico : Santa Fe || Americas : United States : New York : Cold Springs || Americas : United States : New York : Manhattan || Americas : United States : New York : Pittsford || Americas : United States : New York : Queens || Americas : United States : New York : Rochester || Americas : United States : New York : Utica || Americas : United States : North Carolina : Andrews || Americas : United States : North Carolina : Apex || Americas : United States : North Carolina : Concord || Americas : United States : North Carolina : Morrisville || Americas : United States : North Carolina : Raleigh || Americas : United States : North Carolina : Remote || Americas : United States : Ohio : Cincinnati || Americas : United States : Ohio : Columbus || Americas : United States : Ohio : Mentor || Americas : United States : Oregon : Beaverton || Americas : United States : Oregon : Bend || Americas : United States : Oregon : Lake Oswego || Americas : United States : Oregon : Medford || Americas : United States : Oregon : Remote || Americas : United States : Oregon : Springfield || Americas : United States : Pennsylvania : Bethlehem || Americas : United States : Pennsylvania : Lancaster || Americas : United States : Pennsylvania : Philadelphia || Americas : United States : Pennsylvania : Pittsburgh PA || Americas : United States : Pennsylvania : Warrington || Americas : United States : Puerto Rico : San Juan || Americas : United States : Rhode Island : Providence || Americas : United States : South Carolina : Columbia || Americas : United States : South Carolina : Hilton Head || Americas : United States : Tennessee : Nashville || Americas : United States : Texas : Austin || Americas : United States : Texas : Dallas || Americas : United States : Texas : Houston || Americas : United States : Texas : Lewisville || Americas : United States : Texas : Plano || Americas : United States : Texas : Remote || Americas : United States : Texas : Renton || Americas : United States : Texas : Richardson || Americas : United States : Texas : Van Alstyne || Americas : United States : Utah : Salt Lake City || Americas : United States : Virginia : Arlington || Americas : United States : Virginia : Chantilly || Americas : United States : Washington : Clarkston || Americas : United States : Washington : Everett || Americas : United States : Washington : Olympia || Americas : United States : Washington : Pleasanton || Americas : United States : Washington : Remote || Americas : United States : Washington : Renton || Americas : United States : Washington : Seattle || Americas : United States : Washington : Washougal || Americas : United States : Washington DC : Washington DC

Job ID : 47480 

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Careers Privacy Statement 

***Keysight is an Equal Opportunity Employer.***


Keysight Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.

 


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