Digital Marketing Data Analyst

Date:  Sep 6, 2022
Country:  United States
State / Province:  California
City:  Remote
Job Type:  Regular
Job ID:  46343

Keysight is on the forefront of technology innovation, delivering breakthroughs and trusted insights to the world’s visionaries and innovators in electronic design, test, manufacturing, and optimization. Our ~14,000 employees create world-class solutions in wireless communications, 5G, automotive, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Our technical solutions – and our methods for creating them – help connect and secure the world. Learn more about what we do and how we do it.

 

Our powerful culture has led to us being independently recognized on Fortune 100’s Best Companies List and we are “Great Place to Work” Certified.  We’re driven, collaborative, ethical, and curious, and we value all ideas, especially bold ones. And our culture extends far beyond our own walls. Our corporate social responsibility efforts support our communities, nurture the next generation of engineers, and promote environmental sustainability. 

 

At Keysight, Inclusion & Diversity is an integral part of our core values.  We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers. We believe everyone should be respected in the workplace and in their communities regardless of race, color, age, gender, sexual orientation, gender identity and expression, ethnicity, religion, disability, veteran status, national origin, or any protected class.  We continuously challenge ourselves to grow in our understanding of inclusion by engaging in a wide variety of diversity programs, initiatives, employee network groups and mentoring/development. This is Keysight – People and Culture - YouTube

Job Description

 

Do you share a deep sense of passion and curiosity? Do you believe in the power of engineering to solve the most pressing real-world challenges? We do at Keysight. Our customers sit at the center of everything we do – they pioneer, and we enable them to bring their visions to life. Our ~14,000 employees create world-class solutions in over 100 countries for customers in the worldwide communications and industrial ecosystems, aerospace & defense, automotive, energy, semiconductor, and general electronics markets. We’re looking for like-minded people like you.

 

The team is hiring a Marketing Data Intelligence Analyst to enable our marketing teams to target the right audiences with the right content, including invitations to key events, tradeshows, and technical seminars. You will be working in the Marketing Infrastructure team within the Keysight Global Marketing organization, responsible for maintaining and building out the requirements for the marketing technology stack along with the Eloqua database infrastructure and maintaining the email marketing and marketing automation platforms. 

 

Responsibilities

  • Analyze customer data and drive to understand the right intent by accounts, provide guidance to campaigns on audience gaps the team needs to fill
  • Build, lead, and maintain the customer analytics practice, supporting the business with actionable insights by building and maintaining customer data models, testing, segmentation, and targeting methodologies
  • Analyze our customer data and drive to understand exact user requirements, build-out non-overlapping customer segments, and identify gaps that need to be filled
  • Champion and improve current processes and analyses to drive improved targeting and segmentation, along with data-driven product recommendations
  • Act as an advocate for the customer by placing them at the forefront of all design and decision-making processes
  • Partner with the IT and data architecture teams as a subject matter expert and ambassador in the customer data structure, tools, processes, key metrics, and analytic methodologies
  • Challenge the status quo and consistently identify areas for improvement, diagnose and resolve issues

 

#LI-MO1

Job Qualifications

 

Musts:

 

  • BS/BA degree in Marketing, Engineering, Computer Science, or equivalent
  • 3 years of experience in a customer intelligence analyst role in B2B marketing, demonstrating technical and analytical skills to decipher insights and present them to business partners.
  • Proficient in working with large data sets and deep knowledge of marketing & email marketing metrics, KPIs, and concepts such as click rates, sender score, deliverability, and sender reputation

 

Preferred:

  • Working knowledge of marketing automation tools such as Eloqua, HubSpot, and Salesforce Marketing Cloud; strong business intelligence tools capability in Domo or Tableau a plus
  • Proven leadership and project management skills for executing processes, complex projects, and tactics
  • Team player with strong interpersonal skills and the ability to work independently and prioritize tasks based on importance and urgency to meet deadlines
  • Extremely well-organized and analytical with the ability to work well under pressure; quick and curious learner
  • Excellent English speaking, writing, communication, and presentation skills
     

Job Function

Marketing 

 

Shift:

Day Job

Schedule:

Full Time (F)

Travel Required:

< 25%

Duration (Temp Positions Only):

Not Applicable

 

Candidates can be considered to work from the following locations:

 

Americas : United States : Alabama : Remote || Americas : Canada : British Columbia : Vancouver || Americas : Canada : Burnaby : Burnaby || Americas : Canada : Calgary : Alberta || Americas : Canada : Kitchener : Kitchener || Americas : Canada : Ontario : Kanata || Americas : Canada : Ontario : Mississauga || Americas : Canada : Ontario : Ottawa || Americas : Canada : Ontario : Toronto || Americas : Canada : Quebec : Montreal || Americas : Canada : Quebec : Quebec || Americas : Canada : Quebec : St. Laurent || Americas : United States : Arizona : Buckeye || Americas : United States : Arizona : Gilbert || Americas : United States : Arizona : Scottsdale || Americas : United States : Arizona : Tempe || Americas : United States : California : Anaheim || Americas : United States : California : Calabasas || Americas : United States : California : Culver || Americas : United States : California : Cypress || Americas : United States : California : El Segundo || Americas : United States : California : Irvine (Voscal) || Americas : United States : California : Los Angeles || Americas : United States : California : Merced || Americas : United States : California : Rancho Santa Margarita || Americas : United States : California : Remote || Americas : United States : California : Roseville || Americas : United States : California : Sacramento || Americas : United States : California : San Diego || Americas : United States : California : San Francisco || Americas : United States : California : San Jose || Americas : United States : California : Santa Clara || Americas : United States : California : Santa Rosa || Americas : United States : California : Washington || Americas : United States : California : Westlake Village || Americas : United States : Colorado : Boulder || Americas : United States : Colorado : Colorado Springs || Americas : United States : Colorado : Denver || Americas : United States : Colorado : Englewood || Americas : United States : Colorado : Englewood || Americas : United States : Colorado : Loveland || Americas : United States : Colorado : Remote || Americas : United States : Florida : Boca Raton || Americas : United States : Florida : Hollywood || Americas : United States : Florida : Jacksonville || Americas : United States : Florida : Naples || Americas : United States : Florida : Orlando || Americas : United States : Florida : Palm Coast || Americas : United States : Florida : Palm Harbour || Americas : United States : Florida : Punta Gorda || Americas : United States : Florida : Tampa || Americas : United States : Georgia : Alpharetta || Americas : United States : Georgia : Atlanta || Americas : United States : Georgia : Remote || Americas : United States : Hawaii : Honolulu || Americas : United States : Idaho : Boise || Americas : United States : Idaho : Nampa || Americas : United States : Idaho : New Plymouth || Americas : United States : Illinois : Arlington Heights || Americas : United States : Illinois : Naperville || Americas : United States : Illinois : Schaumburg || Americas : United States : Indiana : Fort Wayne || Americas : United States : Indiana : Indianapolis || Americas : United States : Iowa : Elk Horn || Americas : United States : Kentucky : Murray || Americas : United States : Maine : Kennebunk || Americas : United States : Maine : Wells || Americas : United States : Maryland : Columbia || Americas : United States : Massachusetts : Andover || Americas : United States : Massachusetts : Boston || Americas : United States : Massachusetts : Cambridge || Americas : United States : Massachusetts : Chatham || Americas : United States : Massachusetts : Lexington || Americas : United States : Massachusetts : Worcester || Americas : United States : Michigan : Detroit || Americas : United States : Michigan : Novi || Americas : United States : Minnesota : Minneapolis || Americas : United States : Missouri : St Louis || Americas : United States : Montana : Winnett || Americas : United States : Nevada : Penn Valley || Americas : United States : Nevada : Reno || Americas : United States : New Hampshire : Nashua || Americas : United States : New Jersey : Budd Lake || Americas : United States : New Jersey : Clifton || Americas : United States : New Jersey : Jersey City || Americas : United States : New Jersey : Remote || Americas : United States : New Mexico : Albuquerque || Americas : United States : New Mexico : Santa Fe || Americas : United States : New York : Cold Springs || Americas : United States : New York : Manhattan || Americas : United States : New York : Pittsford || Americas : United States : New York : Rochester || Americas : United States : New York : Utica || Americas : United States : North Carolina : Andrews || Americas : United States : North Carolina : Apex || Americas : United States : North Carolina : Morrisville || Americas : United States : North Carolina : Raleigh || Americas : United States : North Carolina : Remote || Americas : United States : Ohio : Cincinnati || Americas : United States : Ohio : Columbus || Americas : United States : Ohio : Mentor || Americas : United States : Oregon : Beaverton || Americas : United States : Oregon : Bend || Americas : United States : Oregon : Lake Oswego || Americas : United States : Oregon : Medford || Americas : United States : Oregon : Remote || Americas : United States : Oregon : Springfield || Americas : United States : Pennsylvania : Bethlehem || Americas : United States : Pennsylvania : Lancaster || Americas : United States : Pennsylvania : Philadelphia || Americas : United States : Pennsylvania : Pittsburgh PA || Americas : United States : Pennsylvania : Warrington || Americas : United States : Puerto Rico : San Juan || Americas : United States : Rhode Island : Providence || Americas : United States : South Carolina : Columbia || Americas : United States : Tennessee : Nashville || Americas : United States : Texas : Austin || Americas : United States : Texas : Dallas || Americas : United States : Texas : Houston || Americas : United States : Texas : Lewisville || Americas : United States : Texas : Plano || Americas : United States : Texas : Remote || Americas : United States : Texas : Renton || Americas : United States : Texas : Richardson || Americas : United States : Texas : Van Alstyne || Americas : United States : Utah : Salt Lake City || Americas : United States : Virginia : Arlington || Americas : United States : Virginia : Chantilly || Americas : United States : Washington : Clarkston || Americas : United States : Washington : Everett || Americas : United States : Washington : Olympia || Americas : United States : Washington : Pleasanton || Americas : United States : Washington : Remote || Americas : United States : Washington : Renton || Americas : United States : Washington : Seattle || Americas : United States : Washington : Washougal || Americas : United States : Washington DC : Washington DC

Job ID : 46343 

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Careers Privacy Statement 

***Keysight is an Equal Opportunity Employer.***


Keysight Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.

 


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