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Product Marketing Manager - Eggplant Solutions

Date:  Mar 25, 2021
Country:  United Kingdom
State / Province:  London
City:  London
Job Type:  Regular
Job ID:  40075

Job Description

Eggplant’s mission is to rid the world of bad software.

Eggplant, now a Keysight business, helps organizations put the user at the center of the testing process to quickly and continuously create amazing digital experiences.

We are looking for a Product Marketing Manager to communicate the value of Eggplant’s Software Testing product & solutions to the market. This involves the creation of assets and communication & enablement of those to customer facing teams across sales and field marketing groups to show how we guarntee customer success - the heart of our Keysight Leadership Model (KLM). 

 

You will be responsible for:

  • Developing effective product marketing material, including:
    • Sales presentations, battle-cards, cheat sheets, ROI tools, etc.
  • Use the materials to communicate and enable the following channels:
    • Sales and technical (pre-)sales teams
    • Supplying the group’s global marketing function with high quality, effective material for digital/direct marketing campaigns
    • Supporting our partners with content and enablement
  • Working with our BI function to ensure a consistent and insightful/actionable set of Product Marketing KPIs
  • Working directly with the Eggplant General Manager to ensure industry analysts have the best possible understanding of Eggplant’s capabilities and value propositions
  • Creating a customer and partner “feedback engine” (support the “voice of the customer”) and working with our Product Managers to
    • Ensure Eggplant has an unbiased and consistent view of product feedback
    • Work with customers and our customer teams (technical consultants, customer success, sales) to better understand the value customers get from our products, including customer advisory boards as appropriate
  • Support market research, competitor analysis and industry trends
  • Work with the Product Managers to establish and maintain a highly visible and unified product roadmap for Eggplant products and services.
     

What We Offer

Keysight UK offers a wide range of meaningful benefits, both from the Keysight global portfolio as well as local: 

  • Performance Related Salaries: Starting salaries commensurate with background / skills including relevant experience. Regular salary reviews with merit-based increases. 
  • Flexible Working Hours: Allows you to adjust your work schedule to fit in with your personal life. 
  • Keysight Results Bonus: Paid out twice a year, dependent upon business results achieved. 
  • Pension Plan, Life Assurance, Healthcare, Employee Assistance Program,  
  • Holidays: England - 25 days annual holiday plus 8 statutory days 
  • Company Activities, Training and Cafeteria 

Job Qualifications

Key Skills

  • Content Creation: Conveying in the best possible light the features, benefits and value of Eggplant’s products and services with specific relevance to the intended audience/channel.
  • Collaboration: Collaborating with multiple teams across the business - this will often include sales and marketing, engineering, product management, and senior executives.
  • Communication: The ability to speak/present and write engaging copy to a high standard is crucial - telling the ‘story’ of products and services and weaving in use cases, for various channels.
  • Research. A crucial part of the role is gaining insight into customer needs and experiences - this could include analysis of data, surveys and customer interviews (in support of the Product Managers).

Job Function

Product Marketing Manager

 

Business:

Electronic Industrial Solutions Group - Eggplant

Employment Program:

Regular

Duration (temp position only):

Not Applicable

Relocation Benefits:

No

Shift:

Day Job

Schedule:

Full Time (F)

Travel Required:

< 25%

Staffing Recruiter:

Christopher Johnson

 

 

 

Candidates can be considered to work from the following locations:

 

EMEA : United Kingdom : Berkshire : Winnersh || EMEA : United Kingdom : London : London

 

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