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Field Marketing Engineer

Date: 
Country:  France
State / Province:  Essone
City:  Les Ulis
Job Type:  Regular
Job ID:  36655

Job Description

Keysight Technologies, Inc. is a leading technology company that helps enterprises, service providers, and governments accelerate innovation to connect and secure the world. Keysight's solutions optimize networks and bring electronic products to market faster and at a lower cost with offerings from design simulation, to prototype validation, to manufacturing test, to optimization in networks and cloud environments. Customers span the worldwide communications ecosystem, aerospace and defense, automotive, energy, semiconductor and general electronics end markets.

We are seeking a creative and driven Field Marketing Engineer to be responsible for designing and managing high return marketing programs in the EMEAI region to increase brand awareness, penetration across key accounts, extending reach in mid-sized accounts, and lead generation. You will manage and coordinate events as well as digital marketing campaigns, working together with a regional and global team to execute programs. Requires creativity and a hands-on approach to navigate a fast-paced environment. Your success will be measured through a set of KPIs including lead generation, funnel growth, and growing the total number of customers who engage with Keysight.

Key Responsibilities: 

  • Lead creation and execution of market-specific marketing programs and initiatives to support MQL and funnel generation for Europe, Middle East, Africa, and India region.
  • Build demand creation plan for new product introductions with the optimized marketing mix to reach our top priority customers/segments
  • Collaborate with key stakeholders and senior management within the sales and marketing teams to align sales & marketing functions to capture business opportunities
  • Measure, analyze, and report campaign results. Apply insights to continuously improvement marketing programs and investments based on ROI
  • Analyze market trends, growth opportunities, leading customers and consortia
  • Tailor worldwide marketing programs to meet region-specific customer needs
Job Qualifications
  • Bachelors or Masters Degree or University Degree or equivalent in Electronics Engineering or related field
  • Strong understanding of RF&uW applications in communications and aerospace defense ecosystem
  • Ability to prioritize, multitask, and manage time effectively. Able to focus on the details as well as the bigger picture
  • Experience in persuasive communication including messaging and value proposition creation, customer presentations, press relationships
  • Proficient with digital marketing and social media 
  • Ability to work with cross-functional geographically dispersed teams
  • 8+ years relevant experience 
Job Function

Marketing

 

Business:

Keysight Global Marketing

Employment Program:

Regular

Duration (temp position only):

Not Applicable

Relocation Benefits:

No

Shift:

Day Job

Schedule:

Full Time (F)

Travel Required:

25 - 50%

Staffing Recruiter:

Marina Anguiano Sole

 

 

 

Candidates can be considered to work from the following locations:

 

EMEA : France : Essone : Les Ulis || EMEA : France : Haute-Garonne : Blagnac || EMEA : Germany : Baden-Württemberg : Boeblingen || EMEA : Germany : Bavaria : Munich || EMEA : Germany : Bavaria : Oberhaching || EMEA : Germany : Bayern : Garching || EMEA : Germany : Hamburg : Hamburg || EMEA : Germany : Hessen : Frankfurt/Main Niederrad || EMEA : Germany : Nordrhein Westfalen : Bochum || EMEA : Germany : North Rhine Westphalia : Ratingen || EMEA : Italy : Lazio : Rome || EMEA : Italy : Lombardia : Milan || EMEA : United Kingdom : Berkshire : Winnersh || EMEA : United Kingdom : Corsham : Corsham || EMEA : United Kingdom : Hampshire : Fleet || EMEA : United Kingdom : Scotland : Edinburgh || EMEA : United Kingdom : Suffolk : Ipswich || EMEA : United Kingdom : West Midlands : Telford

 

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Careers Privacy Statement 

***Keysight is an Equal Opportunity Employer.***


Keysight Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.


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