Automotive Field Marketing Leader (m/f/x)

Date:  Nov 2, 2022
Country:  Germany
State / Province:  Baden-Württemberg
City:  Boeblingen
Job Type:  Regular
Job ID:  45788

Keysight is on the forefront of technology innovation, delivering breakthroughs and trusted insights to the world’s visionaries and innovators in electronic design, test, manufacturing, and optimization. Our ~14,000 employees create world-class solutions in wireless communications, 5G, automotive, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Our technical solutions – and our methods for creating them – help connect and secure the world. Learn more about what we do and how we do it.


Our powerful culture has led to us being independently recognized on Fortune 100’s Best Companies List and we are “Great Place to Work” Certified.  We’re driven, collaborative, ethical, and curious, and we value all ideas, especially bold ones. And our culture extends far beyond our own walls. Our corporate social responsibility efforts support our communities, nurture the next generation of engineers, and promote environmental sustainability. 


At Keysight, Inclusion & Diversity is an integral part of our core values.  We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers. We believe everyone should be respected in the workplace and in their communities regardless of race, color, age, gender, sexual orientation, gender identity and expression, ethnicity, religion, disability, veteran status, national origin, or any protected class.  We continuously challenge ourselves to grow in our understanding of inclusion by engaging in a wide variety of diversity programs, initiatives, employee network groups and mentoring/development. This is Keysight – People and Culture - YouTube

Job Description

Are you looking for an opportunity to accelerate innovations in electric mobility and autonomous driving to a more connected and safer world? Keysight enables innovators to push the boundaries of engineering by quickly solving design, test, and validation challenges to create the best autonomous and electric vehicle experiences.
Join the European Marketing Organization as the Automotive Field Marketing Leader and discover how you can use your talent to enable customer success using market insights, measurement applications, and marketing knowledge to accelerate the automotive transformation. 
Roles and Responsibilities:
•    Active contribution to global planning and/or regional representative covering broader EMO
•    Create and implement regional marketing programs and tailor global campaigns to local needs
•    Design demand generation program and execution for the region
•    Own program tactics end-to-end, from budgeting, planning, and execution, to reporting. Maximize lead generation, responses, funnel generation, and order conversion.
•    Access local marketing needs and deploy relevant tactics to maximize returns. Tactics are not limited to emails, social awareness, tradeshows, seminars, webinars, third-party events, as well as Keysight partner events.
•    Create/Modify content for regional campaign deployment
•    Align with the regional sales team on priorities, focus, and growth areas, as well as develop customer success stories
•    Partner with Marcom to ensure sales enablement
•    Apply regional competitive intelligence and business intelligence into designed programs
•    Responsible for monthly/quarterly dashboard reporting and mitigation plan


What do we offer

A place within an exciting company! At Keysight we develop with our visionary, market-leading, and highly innovative customers breakthroughs that connect and secure the world. We offer you a highly competitive package. See  our culture and our benefits

Some of our key benefits are: 

  • Competitive salary based on experience
  • Flexible working hours
  • Individual training curriculum and development opportunities


At Keysight, diversity represents the full spectrum of human demographic differences, including race, national origin/ethnicity, religion, gender, sexual orientation, age, identity & expression, socio-economic status, veteran status, physical disability, and any other protected class. Inclusion & Diversity is an integral part of our core values and is a competitive advantage that helps drive innovation that results when people with differing experiences, perspectives, and cultures work together. For these reasons, our diversity practices extend across every phase of the recruitment process.

What do you bring to the team?

•    Bachelors or Masters Degree or University Degree or equivalent in Electronics Engineering or related field
•    5+ years of relevant experience with min 2 years in the automotive field
•    Strong understanding of use cases and applications in automotive megatrends and their impact on their ecosystem. Understand the automotive market and customer’s buyer journey
•    Fast learner with the ability to prioritize, multitask, and manage time effectively, while meeting campaign goals and deadlines.
•    Experience in persuasive communication including messaging and value proposition creation, customer presentations, press relationships
•    Proficient with data analytics and report, digital marketing as well as  social media tools
•    Planning and project management skills to develop solid marketing plans based on local business insights and field sales/internal business feedback 
•    Team player with professional interpersonal skills (in-person and virtually) to lead, influence, and work closely with cross-functional  geographically dispersed teams

Job Function




Day Job


Full Time (F)

Travel Required:

25 - 50%

Duration (Temp Positions Only):

Not Applicable


Candidates can be considered to work from the following locations:


EMEA : Germany : Baden-Württemberg : Boeblingen || EMEA : France : Essone : Les Ulis || EMEA : France : Haute-Garonne : Blagnac || EMEA : Germany : Bavaria : Oberhaching || EMEA : Germany : Bayern : Garching || EMEA : Germany : Hamburg : Hamburg || EMEA : Germany : Nordrhein Westfalen : Bochum || EMEA : Germany : North Rhine Westphalia : Ratingen || EMEA : Germany : Rhine Westphalia : Dortmund || EMEA : Italy : Lazio : Rome || EMEA : Italy : Lombardia : Milan || EMEA : United Kingdom : Berkshire : Winnersh || EMEA : United Kingdom : Corsham : Corsham || EMEA : United Kingdom : Hampshire : Fleet || EMEA : United Kingdom : London : London || EMEA : United Kingdom : Scotland : Edinburgh || EMEA : United Kingdom : Suffolk : Ipswich || EMEA : United Kingdom : Surrey : Leatherhead || EMEA : United Kingdom : West Midlands : Telford

Job ID : 45788 


Careers Privacy Statement 

***Keysight is an Equal Opportunity Employer.***

Keysight Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.


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