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Field Marketing/Dev Engr, Exp

Date:  Apr 26, 2021
Country:  Japan
State / Province:  Tokyo-To
City:  Tokyo
Job Type:  Regular
Job ID:  40649

Job Description

Keysight Field Marketing is hiring a Market Initiative Manager who will be responsible for designing innovative marketing program for Asia Pacific Region based on market trend analysis and customers’ requirements.

As a Market Initiative Manager(MIM), you will develop the segment’s marketing strategy, tailoring global marketing programs or creating region-specific ones where appropriate and managing the tactical implementation of marketing programs from Keysight Global Marketing. Also MIM needs to fully align with regional sales teams, Portfolio Marketing Industry Solution & Product Marketing team and ISTs or COEs to support sales growth. 



  • Generate strategic marketing plan and implement the marketing activities for Keysight Network Applications and Security Solutions - Network Visibility, Security and Performance Test Systems for IP and Cloud based infrastructure and services. 
  • Drive creation and execution of a Region-specific marketing programs for Japan, Korea and South Asia Pacific countries.
  • Drive programs that maximize lead impact for Network Application and Security product & solution marketing   
  • Drive clear measure for success: New customers, inquiries, MQLs, SQLs
  • Participate in development of worldwide marketing programs with Portfolio Marketing Industry Solution & Product Marketing team; tailor those programs to address Region-specific needs.

Job Qualifications

  • Bachelors or Master Degree or University Degree or equivalent.
  • 10+ years of experience in IT industry preferably in application monitoring and security related products
  • Experience with Leading-Edge Digital Marketing and Solution business development plus 1:Many Solution Marketing program
  • Excellent written and verbal English language skill, additional languages are desired and would be advantageous
  • Ability to leverage data and insights in the development of customer marketing plans
  • Passionate about their work and delivers exceptional results
  • Proven experience in Customer Marketing and working successfully with sales teams

Job Function



Careers Privacy Statement 

***Keysight is an Equal Opportunity Employer.***

Keysight Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.

Candidates can be considered to work from the following locations:

APAC : Japan : Tokyo-To : Hachioji || APAC : Japan : Tokyo-To : Tokyo

Job ID : 40649 

Job Segment: Field Marketing, Business Development, Product Marketing, Marketing, Sales