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Go-to-Market Business Development Leader

Date:  Jan 13, 2021
Country:  United States
State / Province:  California
City:  Calabasas
Job Type:  Regular
Job ID:  39073

Company Description

Keysight is on the forefront of technology innovation, delivering breakthroughs and trusted insights to the world’s visionaries and innovators in electronic design, test, manufacturing, and optimization. Our ~14,000 employees create world-class solutions in wireless communications, 5G, automotive, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries.


We’re recognized as a Great Place to Work across the globe due to our robust culture and dynamic working environment. Our global team acts as “One Keysight,” using collaboration, inclusivity, and integrity to advance technology. We’re driven and curious, and we value all ideas, especially bold ones. And our strong culture extends far beyond our own walls. We leverage our corporate social responsibility framework to support our communities, nurture the next generation of engineers, and promote environmental sustainability. Our technical solutions – and our methods for creating them – help connect and secure the world. Learn more about what we do and how we do it.

Job Description

Keysight Go-to-Market Strategy & Growth Leader
This leadership position would influence and drive the strategic go-to-market (GTM) direction and investments for Keysight’s Enterprise group. Responsibilities will include developing, communicating, and aligning, and executing the go-to-market strategy with the objective of market growth and awareness by leading the messaging, technical partners and channel partners.
Key responsibility and workflow will include:
•    Work with sales, corporate marketing and product management to capture and create value-based messaging, market analysis, competitive viewpoint sand ideal customer profiles, personas, and segmentation.
•    Continuously communicate and gain alignment of the above GTM Framework for each product or major product update with both sales and marketing.
•    Analyze leading and trailing indicators of each product line, including funnel dynamics, to make GTM adjustments that might include shifts in sales, marketing, or product.
•    Direct alignment with sales, including developing and presenting enablement materials, to hone messaging, customer advocacy to spread the word, and partner marketing to amplify the story.
•    Be both an internal and external advocate for each product  and customer vertical including presenting to analysts, media, customers, partners, and at industry events.
•    Lead quarterly reporting of Key Performance Indicators (such as MQL, SQL, funnel/pipeline/deal conversion rates, bookings, etc.) to Keysight NAS’ leadership as part of the company’s quarterly business review process.
•    Coordinate execution of GTM strategy across all marketing disciplines including messaging, awareness, website and social media, events, and product marketing.
Additional Responsibilities:
•    Work on key strategic projects for Keysight NAS; work cross functionally to structure problems, develop hypotheses, conduct analyses to turn data into meaningful insights, and drive solutions and actionable recommendations and results through a rigorous, data-driven process.
•    Independently identify data sources and conduct research (e.g. market, customer, competitive) to understand and draw insights from key industry and customer trends provide insight to the organization
•    Align cross-departmental and cross-functional resources in order to produce materials, generate demand, and enhance the product launch and GTM.

Job Qualifications

·         10+ years’ experience in Product Marketing or Go to Market development, program development and management.
·         7+ years of experience in a leadership role
·         Track record of developing strategy, and driving in geo execution with success
·         Experience with collaborating with technology partners, channel partners (disti, reseller, system integrator) and leading successful joint GTM programs
·         Worked successfully within a matrix management environment
·         Ability to interact and communicate with various levels in the organization from individual contributor to senior executives.
·         Strong communicator, able to convey complex ideas in a clear, concise manner both verbally and in writing; comfort in business and technical discussions
·         Effective at building relationships, collaborating, and influencing others; experience working with senior executives across various geographies and functions
·         Strong people development and influencing skills; able to build and drive extended and virtual teams
·         Strong team player who is also an independent thinker
·         Strong analytical and financial skills to work on complex business issues with minimum supervision
·         Self-starter who enjoys working in a fast-paced, collaborative, and innovative high-growth environment


Ideally the position will be based in Calabasas, CA, Santa Clara, CA or Austin, TX, however we will consider other locations inlcuding remote anywhere in US, for qualified candidates. 

Job Function


Colorado Pay Range: $128,520 - $214,910
 Based on experience, education and skills, most offers will be between the minimum and the midpoint of the Salary Range listed above.

Note: For other locations, pay ranges will vary by region

Keysight Results Bonus Program Eligible


US Employees may be eligible for the following benefits:

  • Medical, dental and vision
  • Health Savings Account
  • Health Care and Dependent Care Flexible Spending Accounts
  • Life, Accident, Disability insurance
  • Business Travel Accident and Business Travel Health
  • 401(k) Plan
  • Flexible Time Off, Paid Holidays
  • Paid Family Leave
  • Discounts, Perks
  • Tuition Reimbursement
  • Adoption Assistance
  • ESPP (Employee Stock Purchase Plan)


Careers Privacy Statement 

***Keysight is an Equal Opportunity Employer.***

Keysight Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.

Candidates can be considered to work from the following locations:

Americas : United States : Arizona : Tempe || Americas : United States : California : Anaheim || Americas : United States : California : Calabasas || Americas : United States : California : El Segundo || Americas : United States : California : Irvine (Voscal) || Americas : United States : California : Rancho Santa Margarita || Americas : United States : California : Roseville || Americas : United States : California : San Diego || Americas : United States : California : Santa Clara || Americas : United States : California : Santa Rosa || Americas : United States : California : Westlake Village || Americas : United States : Colorado : Colorado Springs || Americas : United States : Colorado : Englewood || Americas : United States : Colorado : Englewood || Americas : United States : Colorado : Loveland || Americas : United States : Florida : Boca Raton || Americas : United States : Florida : Orlando || Americas : United States : Georgia : Alpharetta || Americas : United States : Georgia : Atlanta || Americas : United States : Idaho : Boise || Americas : United States : Illinois : Arlington Heights || Americas : United States : Illinois : Schaumburg || Americas : United States : Iowa : Elk Horn || Americas : United States : Maryland : Columbia || Americas : United States : Massachusetts : Andover || Americas : United States : Massachusetts : Cambridge || Americas : United States : Michigan : Detroit || Americas : United States : Michigan : Novi || Americas : United States : Nevada : Reno || Americas : United States : New Hampshire : Nashua || Americas : United States : New Jersey : Budd Lake || Americas : United States : New Jersey : Clifton || Americas : United States : New Mexico : Albuquerque || Americas : United States : New York : Cold Springs || Americas : United States : New York : Pittsford || Americas : United States : New York : Rochester || Americas : United States : New York : Utica || Americas : United States : North Carolina : Apex || Americas : United States : North Carolina : Morrisville || Americas : United States : Ohio : Cincinnati || Americas : United States : Ohio : Columbus || Americas : United States : Ohio : Mentor || Americas : United States : Oregon : Beaverton || Americas : United States : Oregon : Lake Oswego || Americas : United States : Pennsylvania : Bethlehem || Americas : United States : Pennsylvania : Philadelphia || Americas : United States : Puerto Rico : San Juan || Americas : United States : Texas : Austin || Americas : United States : Texas : Dallas || Americas : United States : Texas : Houston || Americas : United States : Texas : Plano || Americas : United States : Texas : Renton || Americas : United States : Texas : Richardson || Americas : United States : Utah : Salt Lake City || Americas : United States : Virginia : Chantilly || Americas : United States : Washington : Everett || Americas : United States : Washington : Pleasanton || Americas : United States : Washington : Renton

Job ID : 39073 

Nearest Major Market: Los Angeles

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