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Product Marketing Manager-Digital Transformation

Date: 
Country:  United States
State / Province:  Texas
City:  Austin
Job Type:  Regular
Job ID:  38282

Digital Programs Manager

Keysight Global Marketing (KGM) seeking to hire a savvy marketing professional to drive digital programs across the Keysight product and solutions portfolio. You will work across our key marketing campaigns, IT, executive teams, and with external agencies to identify, craft, and execute persona-targeting digital engagement initiatives. Our ideal candidate will have a proven track record of delivering highly effective and engaging digital marketing programs in the B2B space and knows how to attract and relate to various audiences.

Primary Responsibilities:

  • Craft, launch, and manage digital programs that build audiences who design, test, measure, and operate their products  
  • Build personalized digital customer experiences throughout all stages of the customer lifecycle
  • Dive programs aimed at capturing new audiences, defining prospects’ needs and product interests, and generating marketing qualified leads
  • Lead virtual working groups across Keysight and with external agencies
  • Evaluate and provide insights into the ROI and effectiveness of our digital marketing programs
  • Stay current with emerging digital program approaches and techniques being used in the digital marketing world
Job Qualifications
  • 7+ years of B2B digital marketing experience – technology industry preferred
  • Bachelor’s degree in engineering, marketing, journalism, advertising, or related field
  • Proven track record of creating and implementing digital marketing programs with solid results
  • Deep understanding of the customer buying lifecycle and ability to create customer journeys
  • Ability to deal well with rapid changes and feel comfortable navigating uncertain/ambiguous situations
  • Strong program management skills with a proven track record of on-time delivery
  • Ability to lead virtual working teams both internal and external agencies/vendors
  • Strong inter-personal communications skills with the ability to influence and communicate at every level in the organization
  • Excellent written and presentation skills
  • Ability to analyze results and communicate the ROI and insights to stakeholders 

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Careers Privacy Statement 

***Keysight is an Equal Opportunity Employer.***


Keysight Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.

Candidates can be considered to work from the following locations:

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Job ID : 38282 


Nearest Major Market: Austin

Job Segment: Product Marketing, Engineer, Manager, Program Manager, Marketing, Engineering, Management