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Market Intelligence Manager (MIM/Sr. MIM)

Date:  Apr 4, 2021
Country:  United States
State / Province:  Texas
City:  Austin
Job Type:  Regular
Job ID:  39555

Job Description

We are looking for a Market Intelligence Manager(MIM) who is our ear to the ground in the technology sphere where we play – everything from security, visibility, open source SW, cloud compute, edge and 5G (and pop a few more buzz words in there). This thought leader will need to cut through all the noise to get to recommendations on product lines, acquisitions, strategy.

 

  • Convince us: the Market Intelligence Manager will use data and research to analyze existing and potential markets, aligned to our solution area, and make recommendations on what to do . The MIM will use data to build actionable intelligence, pulling out opportunities for growth and uncovering potentially unmet customer needs/untapped markets. The MIM will be able to use data to tell a story, both about past performance or future trends impacting the business.
  • Evaluate the landscape: the MIM will also gather competitive intelligence in our solutions areas and tangential spaces
  • Resourceful: the MIM uses both publicly available information and private research to determine market trends and the size of markets in which we compete. This research will impact the product portfolio and future strategic direction of the business
  • Financially Savvy: performs market aligned, WTP/pricing analysis – competitive, internal, benchmark based.
  • Collaborate with us: before and during the NPI (New Product Introduction) process to size markets (TAM, SAM, SOM) in which the new product will compete. Contribute to phase-gate business cases.
  • Share your work: the MIM should be ready to deliver industry and technology trend-based updates to sales – highlighting strategic focus of business vs. Competitors. Contributes to internal marketing research publications.
  • Strategize: expect annual business and market alignment reviews to inform strategic planning – includes trend evaluation, Mekko charts, financial models and market growth models. Beyond that, also expect multi-year and horizon strategic planning – includes more complicated research, analysis, financial modelling & recommendations
  • Pitch in: ad-hoc market and competitive analysis as needed always lives

Job Qualifications

  • Bachelors or Master’s Degree in Business, Economics, Statistics or equivalent.
  • Some application and technical knowledge engineered products – preferably related to networking, security or network monitoring
  • 6-10 years relevant experience in market and competitive research or management consulting experience
  • Knowledge and experience with Microsoft Excel, Power BI (or BI equivalent), and PowerPoint.
  • Financial and market modelling experience – NPI, NPV, ROI, ARR, and standard business KPI knowledge
  • Ability to visualize data/information effectively – Mekko, Waterfall, etc. charts
  • Comfortable with large data sets, data manipulation

Job Function

Business Analyst/Market Research

**This is an individual contributor role***

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Careers Privacy Statement 

***Keysight is an Equal Opportunity Employer.***


Keysight Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.

Candidates can be considered to work from the following locations:

Americas : United States : California : Anaheim || Americas : United States : California : Calabasas || Americas : United States : California : El Segundo || Americas : United States : California : Irvine (Voscal) || Americas : United States : California : Rancho Santa Margarita || Americas : United States : California : Roseville || Americas : United States : California : Sacramento || Americas : United States : California : San Diego || Americas : United States : California : Santa Clara || Americas : United States : California : Santa Rosa || Americas : United States : California : Westlake Village || Americas : United States : Texas : Austin || Americas : United States : Texas : Dallas || Americas : United States : Texas : Houston || Americas : United States : Texas : Plano || Americas : United States : Texas : Renton || Americas : United States : Texas : Richardson

Job ID : 39555 


Nearest Major Market: Austin

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